Work

Different businesses. Same question.

What makes people hesitate, and what would make them choose you? Each project below starts there. Filter by the change you need.

EliteGTM on desktop
EliteGTM on mobile

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EliteGTMGlobalWebsite, sales materials

Gave a three-audience business one clear front door.

The hesitation
Candidates, companies and community members all landed on the same page. None of them could tell, quickly, where they belonged.
What we used
Segmentation and less cognitive load. Each audience sees its own path in the first screen, with proof placed where each one hesitates.
What changed
An 8-page site plus decks and design materials that, in the COO’s words, have “had a real, positive impact on how EliteGTM shows up.”
WebsitePitch decksSales materials
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Ingenio Global on desktop
Ingenio Global on mobile

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Ingenio GlobalTech recruitmentWebsite

Stood out in a market full of template sites.

The hesitation
When every competitor looks the same, people compare on price, or don’t compare at all.
What we used
The Von Restorff effect. What looks different gets remembered, so the site was designed to be the one people recall after ten tabs.
What changed
An immersive site that still loads fast, with PageSpeed scores of 87 and 97.
WebsitePerformance
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Layke on desktop
Layke on mobile

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LaykeIrelandPositioning, website

Made data and AI make sense to a CEO.

The hesitation
Decision makers don’t buy what they can’t understand, and data consultancies tend to talk in pipelines and platforms.
What we used
Value over vocabulary. Business outcomes instead of technical terms, and a fixed-fee 5-day sprint as a low-risk first step.
What changed
A 6-page site written for CEOs, CFOs and COOs, live since September 2026, with every page leading to a discovery call.
MessagingWebsiteConversion paths
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Paragon Alpha on desktop
Paragon Alpha on mobile

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Paragon AlphaFinanceWebsite

Made a specialist recruiter look as sharp as the funds it hires for.

The hesitation
Hedge funds judge a recruiter in seconds. A generic agency site says “generalist” before a word is read.
What we used
Authority through specificity. Expertise mapped in detail, two clear paths for candidates and clients, and a newsletter that keeps both coming back.
What changed
A 21-page platform that converts recruiters and clients from a single entry point.
WebsiteInformation architectureNewsletter
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M&V Medica on desktop
M&V Medica on mobile

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M&V MedicaBulgariaE-commerce, website, SEO

Turned a local store into one people find across the country.

The hesitation
Buying orthopaedic and medical products online feels risky, especially for older customers. Will it fit? Will it arrive? Who do I call?
What we used
Remove uncertainty at every step. A new store built around the questions buyers actually have: buying guides that answer them before they’re asked, delivery promises next to the button, three real stores as proof, and a short, distraction-free checkout.
What changed
A brand-new custom store, faster and cleaner than the page-builder site it replaced, plus 37 buying guides, 6 city delivery pages and structured data. Customers now arrive from Google searches and from ChatGPT recommendations.
Custom WooCommerce storeSEO & AI searchCheckout
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BrightPath Academy on desktop
BrightPath Academy on mobile

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BrightPath AcademyIrelandBrand, website, print

Gave parents a reason to trust a brand‑new afterschool.

The hesitation
Parents don’t hand their children to a name they’ve never heard of. BrightPath had no track record, no reviews and no photos yet.
What we used
Authority and a visible path. The founder’s 25 years in childcare up front, recognised registrations on show, and the 10-step Bright Sparks programme drawn as a journey parents can actually follow.
What changed
A complete brand in six weeks: logo, brand book, 6-page website, brochure, flyer and email signatures. Live since August 2026 and now signing school partners.
Brand identityWebsitePrint
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Trust Excellence Academy on desktop
Trust Excellence AcademySecurity trainingLearning platform

Turned 40 hours of compliance content into something people finish.

The hesitation
Long mandatory courses get skipped, rushed or forgotten. Completion isn’t the same as learning.
What we used
Spaced repetition and active recall. Interactive video with questions built in, quizzes and certificates that reward progress.
What changed
A custom learning platform replacing an off-the-shelf tool, built around how people actually remember things.
PlatformInteractive videoUX
In their words
He always makes himself available and takes the time to genuinely understand our business, which shows in everything he produces. He just gets it, and turns things around quickly.
Oliver Noonan
Oliver NoonanCo-founder & COO, EliteGTM
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